
Today’s Topics: Goals & Frameworks | 1080P HD Webcam Deal | Stock up on Sanitizer | Difference Between LSZH & OFNR | News to Start Your Day
Happy Wednesday!
January 13th is National Sticker Day…we know your CK stickers have to be your favorite stickers in your collection.
Happy Hump Day! We’re cruising through the week now. I spent a good portion of the day yesterday preparing for a meeting later this week. I was focused on arranging the meeting to align with a catchy sort of phrase (or phrases) that we use internally to describe how we approach revenue, gross margin and net margin. The phrases may have been stolen or tweaked from other material at some point. This is my disclaimer: I do not know their origin and am not claiming they are original, but we do use them ourselves. We say: define the bottom, drive the top and manage the middle.
Define the Bottom
What is your net margin goal? Know where you’re headed.
Drive the Top
Where are the revenue dollars coming from? What products or services are you selling and to whom are you selling? Who is driving?
Manage the Middle
Keep those expenses in check! If you know where you want to end up, and you know what road you’re taking to get there, this would be the nuisances of the road trip. Don’t get taken off course by the sign that tempts you to go see the largest ball of yarn in the US … unless your goal is to take a spontaneous road trip.
In working through this list, I was struck by the thought that the concept really fits any goal. (Perhaps this pairs unintentionally well with pondering the ponderables from yesterday.) Any goal you have could be what you’ve defined as the “bottom”. Next you’ll need to understand what top level, leading actions begin and fuel your journey to that goal. Lastly, be intentional about your journey there. Don’t spend time, energy or resources that you don’t have – and don’t waste what you do have on unrelated, unimportant experiences.
I hope this framework and my ramblings help spur you towards a goal you may have. Sometimes the road is long, but it is worth it. Stay the course, be intentional and look forward to that final destination!
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