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Craig Haynie

CEO Daily Updates – 7.29.2020

July 29, 2020 by Craig Haynie

An analogy of Financial Reports | KN95 Masks on Sale | COVID-19 News Updates


Happy Wednesday! (Huuuuu……. Huuuuuuuuuuummm…) 

During our weekly leadership meeting, Gary (our Chief Administrative Steward) was giving the leadership team a refresher / class on financial statements (P&L, Balance Sheet, Cash Flow Statement). In an effort to help with some understanding I jumped in with an analogy that I personally really liked (it came to me in the moment), and I thought I would share it with you.  

First, the overview of the financial statements.  

In a business there are three primary financial statements used to monitor financial health and to inform decisions – the P&L, Balance Sheet, and Cash Flow Statement. You may or may not be familiar with these statements so I will, in my own words, explain what they tell you.  

The P&L (profit and loss) statement, or Income Statement, shows your income, cost of the goods or services you are selling (COGS), expenses, and profit (or loss). Income minus cost of goods equals your gross profit. It is from this gross profit that you can pay your expenses, and what’s left over is your net income. Taxes are a factor but they only show up on the P&L if you are a C corp. Otherwise, if you are an S Corp or LLC the taxes are the responsibility of the shareholders each year and therefore do not show up as an expense in the business.  

The Balance sheet shows the cash and assets of the business, as well as any liabilities – usually loans, but also the money you have booked as an expense but have not yet PAID. For instance, if you booked an expense for a vendor onto the P&L but have not yet sent the check, it shows up as a liability on the balance sheet in the “Accounts Payable” account. Glancing through the balance sheet you can see what cash you have in the bank, what people owe you (Accounts Receivable), what you owe as balances of loans and accounts payable, and also any “balance of value” of any fixed assets you purchased. For instance, if you bought a big ‘ol underwater basket weaving machine for $250,000 it is not (typically) able to be “expensed” on the P&L, and therefore shows up as an asset on the balance sheet. The IRS allows you to “depreciate” (write off) assets over a set amount of time, depending on the asset type, and to do that you transfer a piece of the value of that asset away from the balance sheet and onto the P&L. You are basically reducing the value of the asset and taking that reduction in value as an expense a little at a time. That one is maybe a little hard to wrap your head around without looking at it on paper.  

[Read more…] about CEO Daily Updates – 7.29.2020

Filed Under: CEO Daily Updates Tagged With: accounting, Business Finances, CEO, Coronavirus, COVID-19, Financial Reports, KN95 Masks

CEO Daily Updates – 7.28.2020

July 28, 2020 by Craig Haynie

Latest Stimulus Bill | IT Project Management Tips | Today’s COVID-19 Updates


Happy Tuesday!  

So there is a new stimulus bill in the works and I just saw this article about it.  

Latest Corona Virus Stimulus Bill 

https://apple.news/AZCieL5H3S62G99ORswBtdA

I found this especially interesting:  

“On ending the additional $600 in unemployment benefits the federal government was supplying, Kudlow argued that the extra money was hurting small businesses from hiring workers. “We have had a flood of inquiries and phone calls and complaints that small stores and businesses, restaurants can’t hire people back,” he said. “They went too far. Maybe last March, it was necessary for that, but, really, there are consequences of people not returning to work.” Mnuchin earlier in the day on “Fox News Sunday” said it a little more bluntly: “I think workers and Americans understand the concept that you shouldn’t be paid more to stay home than to work.” Mnuchin said the new bill will provide additional unemployment benefits, but noted that it will be less than the payments issued under the CARES Act. He said some workers were collecting more than they earned on the job. As a result, when businesses were reopening some employees did not have an incentive to return to work.” 

At CK we tried to hire someone several weeks back that said “naa, I am making more (than the job paid) sitting at home”. I get that when all this went down they were moving fast and perhaps overlooked the possibility of these scenarios, but I am certainly glad they are fixing them. You could call it an ethical issue for someone to turn down a job because the unemployment check is more than what they could earn – but we just shouldn’t put people in the position to have to choose. That’s like laying $100 bills all over the office and having hidden cameras so you can fire anyone that touches one. Anyway, I am glad they are fixing it.  

I am also glad that there was money available for people during the beginning of all this when places like restaurants were closed completely. I am also VERY grateful that in our business almost everyone was able to work from home. Many businesses did not have that luxury. I remember when all this first started some restaurants trying to hang on by doing take out. I was going to every restaurant around my house daily trying to do my little part to keep them going, but it wasn’t anywhere near enough. For those reasons I am glad that this unemployment was available when it was. Most people were not working not out of their own choice, but because there just was no work to do. But now we must start reeling this back in.  

Your thoughts? How has this been a blessing to you or someone you know during this time?  


From Joe, our friendly Safety Supplies Product Marketer:

Carrying some sort of method of sanitation on your person at all times has become a norm. I’m not talking about only hand sanitizer either. Anything from eye glass cleaner, soap, deodorizers, household cleaners, face sprays and any other mixtures that are used daily. We have an array of bottles, including spray pens and personal size bottles, that are perfect for dispensing any liquids you throw their way! Check ’em out.  

[Read more…] about CEO Daily Updates – 7.28.2020

Filed Under: CEO Daily Updates Tagged With: CEO, Coronavirus, COVID-19, Lysol Wipes, Project Management, Stimulus Bill, Unemployment

CEO Daily Update – 7.27.2020

July 27, 2020 by Craig Haynie

Doing the hard things first | Bargains on Deals Site | Shoe covers


Happy Monday!

Welcome to the beginning of a whole new week. I hope you had a good and restful / fun weekend with friends and family. As long/hard as I work all week I have really come to look forward to the weekends when I have two entire days to do things other than work on the business. There are certainly times (seasons) when I have to work all the time (like when we first started selling Safety Supplies) so I am very grateful for the season I am in right now where I don’t have to. I hope that you take the time to appreciate the season you are in – even when it is “the busy season”. I have found gratitude and gratefulness in the busy seasons knowing that there will come a time they will be over with, and the hard work will hopefully pay off.

“Do the hard things first” – Writing the above makes me think about one of my tendencies/preferences, and something I try to encourage others to adopt. Whenever I have the option to do something fun or enjoyable, or knock out something that needs to get done, I tend to “do the hard things first” and knock out the thing that needs to get done. There is something very motivating to me about the delayed gratification of doing something I enjoy AFTER I have done what needs to be done. If I need to take the trash to the road, but I want to watch TV – I will go ahead and take the trash to the road and think about what I want to watch while I am doing it (I have a looong driveway). When I get back, I can more fully enjoy watching TV without the guilt of knowing there is something that needs to get done. I’ll also tend to knock out a few other things while I am “in motion” like taking something to the car that needs to go to the office, etc. There are limits of course. There is ALWAYS something that “needs to get done” so you have to know where to draw the line. I think it’s easy to “feel” when you are facing the decision. Think about doing the hard things first for a while and see how that might change things for you.


Bargains to be had in the CK in the CK Deals site – Since the big inventory blowout sale has been over we have been able to use the Deals area of the site more purely for what it was originally intended for. As of this writing there are 11 items that are on sale and showing up in the deals area and we will have more coming soon. Be sure to go take a look and check it out often! A few things to note right now:

[Read more…] about CEO Daily Update – 7.27.2020

Filed Under: CEO Daily Updates Tagged With: Bargains, CEO, Coronavirus, COVID-19, Deals, Show Covers

CEO Daily Update – 7.24.2020

July 24, 2020 by Craig Haynie


Happy Friday!

Several weeks ago a great friend of mine, Jason Montoya, interviewed me for his Inspirational People series. What a blast!

You can listen or watch. Here it is: https://www.jasonscottmontoya.com/inspiration/people/537-craig-haynie

We talk about my weight loss, Crohn’s disease diagnosis, and alternate paths and what causes outcomes in our lives. We talk about how COVID has forced people into thinking about doing things in ways different from what has been normal. At CK we had to learn how to work from home effectively – how we would run meetings via video, interact with external people, etc. Once we figured out how to make it work, we became more effective than we were before.

You’ll hear about my early childhood growing up poor and struggling in school, and my journey from the trailer park to becoming an entrepreneur to starting CablesAndKits, and beyond.

I talk about my Plan, Build, Run framework and how that is a part of how we are transforming CablesAndKits. After 13 years of $1M year over year growth we found ourselves plateaued for 5 years and came to realize that as Einstein said, “Problems cannot be solved by the same level of thinking that created them”. Realizing that there are generally three distinct rhythm types needed in business was an eye-opener for us and realizing and navigating how to structure roles to leverage these rhythms has been the journey we have been on.
I talk about how the outcome is more important than the friction we encounter, and discovering where you want to go is a prerequisite to the conviction needed to get there. You have to have the will to overcome the obstacles that stand in your way.

We talk about how we ended up selling Safety Supplies and the importance of the entrepreneur being near the front edges of the business, not living in the middle, which turned out to be the reason we plateaued for 5 years.

We also discuss our three-pillar approach to building a business unit – Product, Marketing, and Channel, and how visibility and accountability results in sustainability.

And so much more! Give it a listen and give me your thoughts and feedback! I always love to hear from you.  


From Joe, our friendly Safety Supplies Product Marketer:

WOW! Yesterday I mentioned Lysol wipes are back on the site again and I didn’t think they’d last long, and they didn’t! By the time lunch rolled around we were sold out of every single Lysol wipe we had. Crazy! Don’t worry though, we have plenty of other Cleaning wipes that will get the job done as well as some other variations on the way!

[Read more…] about CEO Daily Update – 7.24.2020

Filed Under: CEO Daily Updates Tagged With: CEO, Coronavirus, COVID-19, Jason Montoya, Lysol Wipes, PPP Loan

CEO Daily Update – 7.23.2020

July 23, 2020 by Craig Haynie

I’m Gonna Make a Change | We Found Joe! | Guest Post with Important SEO News


Happy Day AFTER HUUUUUMMMMPPP DAAAAAAAAAYYY!

First and foremost, people really got a kick out of my coincidental coinage carnage commentary. I laughed pretty hard when Sue, our accounting manager, sent me a meme that was a picture of a fountain overflowing with coins and the caption “Coin shortage was from people wishing 2020 was over”. Hahaha!

Speaking of change, I can’t help but think of Michael Jackson’s Man in the Mirror …. “I’m gonna make a change”. I think the lyric of this song is great for where we are as a country right now. It’s easy to get all flustrated (as our warehouse manager Chad says) due to our circumstances and try to find someone else to blame for our problems. Maybe you can, maybe you can’t, but you can always start with the man in the mirror. https://www.youtube.com/watch?v=Zqe5NP86OCc

And while SOMEONE is on a Michael Jackson kick ..… 

https://www.youtube.com/watch?v=jQY_QL_wvQU
https://www.youtube.com/watch?v=_E2r2vOlqvA
https://www.youtube.com/watch?v=PfrV_6yWbEg
https://www.youtube.com/watch?v=skkISI06YN4

I never saw him live (wish I had) and I am not even joking … I cried when he died. 


From Joe, our friendly Safety Supplies Product Marketer:

[Read more…] about CEO Daily Update – 7.23.2020

Filed Under: CEO Daily Updates Tagged With: CEO, Child Face Masks, Coronavirus, COVID-19, Google Algorithm, Google Page Experience, Safety Supplies

CEO Daily Update – 7.22.2020

July 22, 2020 by Craig Haynie

Product Managers…Change Shortage…and a Missing Joe…
Oh My!


Happy HUUUUUMMMMPPP DAAAAAAAAAYYY!

I can’t believe it is the middle of the week already. The first two days of my work week went by in a flash. Lots of fun though …. We are working on SO many cool new products. So much fun. Child face masks, washable fabric face masks in child, kid, and adult sizes, UV light wands, hand sanitizer advertising kiosks, and sock puppets (just making sure you’re listening), among other things. I am having so much fun being involved in product development, and I hope you are enjoying / finding value in the things we work on / launch. More to come soon as we get closer to launching some of these new products.

As a leadership team, one of the main strategic things we have been working on over the last several months is building what we call product management and specifically product marketing disciplines and roles. The idea of product management is having someone focused on understanding our customers and their needs, our competitors, and what the market is saying we need to work on including new products and new channels to market. Depending on how many total product lines we have at the time we will have several product managers focused on different customer segments and product groups. Within each product group will be product marketers, who own lists of products and are responsible for the overall sales, profit, and inventory health of that list of products.

In the past we have had exactly zero product managers or product marketers. Now that we have made this a focus we have someone leading the charge of building the team (Rebecca, nicknamed Rerun), and one dedicated product marketer (Joe), who oversees safety supplies. We have been working together weekly to figure out our reporting and the rhythms of the role, and are already working on hiring our next product marketer who will be over fiber cabling. From there we will hire others for Ethernet, Transceivers, Switches, etc. What that means is that as we hire new people to focus on these areas, the products will begin to receive the day to day attention they deserve – and that you deserve as a customer!

I just thought I would share a little about our strategy while it was on my mind. Maybe you find it interesting or useful!


So apparently, we have a change shortage. A CHANGE shortage. Due to a variety of proverbial trains going off the tracks, we are struggling to have enough change … (CHANGE!) to do business. https://www.forbes.com/sites/advisor/2020/07/20/is-there-really-a-coin-shortage/#4dd4f3e1f0a3

I cannot decide how to feel.

[Read more…] about CEO Daily Update – 7.22.2020

Filed Under: CEO Daily Updates Tagged With: Business, CEO, Change Shortage, Coronavirus, COVID-19, Product Marketing, Safety Supplies

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