
Happy Thursday & Happy Leap Day! To all the birthday babies – you’ve got some making up to do on celebrating. Have a wonderful day!
In This Issue: Lessons Learned: A New Level of Thinking | Meraki SFP Transceiver Module | What Are Jumbo Frames and Why Is Jumbo Frame Rate Important? | News to Start Your Day
The CK Daily – Lessons Learned: A New Level of Thinking
I have a list of quotes I look at from time to time to remind me of useful thoughts or concepts I might otherwise forget. When I see a new one that really strikes me, I add it. I have a weekly recurring task that contains these quotes and while I may not read them all every week I do at least read and ponder a few of them for a few moments.
This past Saturday morning, which is when the task recurs, I pondered this quote:
“The significant problems we have cannot be solved at the same level of thinking with which we created them.” ― Albert Einstein
I think this pretty accurately describes what has been happening over the last several months at CK. Since the sudden realization that our revenue had dropped mid-last year, we have been in full-tilt manic mode ever since. The Bangles had their Manic Monday but we have had manic Mondays, Tuesdays, Wednesdays, Thursdays, somewhat Fridays, and sometimes Weekends! (at least until recently – more to come on that another day). In fact me and one of our software developers spent the bulk of our waking hours this weekend all jacked up on Mountain DewF catching up on tons of development issues that have been clogging up our project boards.
When change is necessary, especially motivated by compelling circumstances, or VISION (which is a lot more fun than circumstances haha), you have to gird your loins and get it done!
Change is not easy, but is often necessary, especially amid changing circumstances. Being full throttle constantly isn’t the long-term answer but sometimes it is a result of changing our thinking, at least for a while.
Fortunately, the incredibly hard work of the marketing/e-commerce team, AKA the “GTC Team” (“Get the cash” Team haha), brought us to an upward revenue trend in late 2023 putting us back on track for Jan and Feb 2024. Feb shaped up to be a great month! I cannot thank the team enough and we praise God for the blessing of being able to not only weather that storm but PREVAIL. Our highly motivated and exceptionally amazing sales and customer service team also contributed tremendously, as well as, of course, the entire operations team who delivered on our promises!
We didn’t get to where we now are because we hoped and dreamed. It happened because we THOUGHT DIFFERENTLY. Similar to the quote above, I sometimes repeat the quote “What got us here won’t get us there” which means something very similar to the Einstein quote above.
Keep in mind, some of the “different thinking” lives within you already, tucked away as a memory of how you may have done things in the past. Sometimes though we need the knowledge or inspiration to come from the outside. Reading, listening, and watching content is one way to get those new perspectives. I find that talking to peers, friends, family, and sometimes new acquaintances and even total strangers helps me process through the issues and think of “the next right thing”. Sometimes you won’t know the “answer” and the next right thing is all you need – then repeat.
Bearing in mind we could get run over by a proverbial train tomorrow and have to change our thinking yet again!
Ponder those ponderables in your ponderer.
Craig
Product Spotlights & Updates

The Meraki MA-SFP-1GB-LX10 is a 1000BASE-LX SFP module that operates over Singlemode Fiber (SMF). It features LC duplex connectors and transmits data at speeds of up to 1Gbps. This module is compatible with a wide range of Meraki devices.
Learning Center Article – What Are Jumbo Frames and Why Is Jumbo Frame Rate Important?
Network optimization is an endless pursuit. There’s always another way to squeeze a little more performance out of your hardware or lower power consumption just a bit. In that infinite endeavor, gaining tools and techniques is always important.
Today’s News to Start Your Day:
- Maserati’s first GranCabrio convertible in five years is expected to go on sale this summer in the U.S. with a top speed of nearly 200 miles per hour and likely a six-figure price tag.
- Ford Motor is rolling out Tesla Supercharging capabilities to owners of its electric vehicles in the U.S. and Canada.
- Figure AI, a startup working to build humanoid robots that can perform dangerous and undesirable jobs, just got a big vote of confidence from some of the largest names in artificial intelligence. The company said Thursday that it raised $675 million at a $2.6 billion valuation from investors.
- Apple appears to be gearing up for a major rebrand of the well-known Apple ID, with plans to rename it to “Apple Account.”