Today’s COVID Updates, Marketing Excitement, and Charlie the Unicorn
It’s Thursday … I think.
Let me tell you a little something about marketing …. it’s awesome! Why did it take me 19 years and a pandemic to figure this out? Not that we didn’t do some form of marketing before (mostly SEO and Google Adwords) but what we have jumped into the past several weeks is a whole different world.
First of all, I acknowledge that the health and safety products are in high demand, and unlike some retailers we actually have stock, and … this is a product that applies to a wide audience of both consumer and business customers, so the things we are doing have an amplified effect. But, holy cow. We’ve really stumbled onto something.
We’ve been doing radio ads here in Atlanta for a couple weeks now and that has worked pretty well; so much so that we are about to expand to other stations in other cities. But we also partnered with a company that helps you get your message out to the e-mail lists of other companies that have lots of e-mail subscribers. One of those companies is an “AARP like” company that has a gigantic e-mail list. It’s all opt in and such – their subscribers look for and want these “offers” that come to their inbox. Their list is roughly 800,000 subscribers. We started yesterday with a subsection of the list – about 65,000 of them.
I was at the warehouse QA’ing orders (quality assurance – verifying count and accuracy) for EIGHT hours from 3pm till 11pm. We called people back in to work at 8pm. It was lunacy. We all left good and exhausted.
Even more lunacy? Another email blast is going out tomorrow morning to 170,000 people! We’d better GIRD OUR LOINS (long version) cause tomorrow is going to be rough (I hope!)
I’ll admit that we really don’t know what we are doing when it comes to consumer marketing. (Why would we?). The truth of the matter is that this whole health and safety supplies journey is teaching us a lot … about a lot. I am serious when I say this … if you have any suggestions or referrals to anything or anyone that you think might be helpful to us for marketing, let me know. Since we have a nearly unlimited supply of most of the health and safety items we are selling, we are really trying to strike while the iron is hot. Why wouldn’t we, right?
On the product development front I got more webcam samples in today and tested them. I was hoping to have a “good, better, best” offering fairly quickly but I have got to be honest – most of the samples I have been receiving have been crap! The one I got today literally made me look 10 years older. I am not even joking. Is that a selling feature?? Maybe for underage kids trying to look older online or something …. Hmm maybe it has a market after all! Kidding! I am going to keep at it and get some products launched soon! I am working with a dozen factories to find what I like best. I will not give up!
Ok, here is your crazy random video for today. I have to say, when I was first shown this I thought it was the biggest dumbest waste of time. But then, just like how you watch Napoleon Dynamite and find yourself making references to it for days, weeks, or years, the same happened with this. Just watch it …. Just ….. just watch it. You will thank me, even if you first hate me. When you see it – one of my favorites is the “ring ring, hello?” part…
I don’t know about you, but I am looking forward to the weekend! It’s close guys!
Have a great day today.
Craig
Main Safety Supplies Landing Page: https://www.cablesandkits.com/c/safety-supplies
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COVID-19 News for Today
- Over 2,038,000 people worldwide have recovered and almost 371,000 people in the US have recovered!
- Jobless claims are expected to top 2 million for the ninth week in a row when the Labor Department releases the latest figures on Thursday. More than 36 million Americans have filed for unemployment benefits since the pandemic began.
- Guidance for reopening churches and other houses of worship has been put on hold due to a dispute between Centers for Disease Control and Prevention and the White House.
- Nearly 860,000 people traveled to newly opened parts of Maryland and Virginia last weekend, raising fears that lifting restrictions in some rural areas could lead to an influx of visitors from more densely populated coronavirus hot spots.
- Mastercard said its employees would not have to return to the office until they feel comfortable doing so, making it the latest corporate giant to delay reopening beyond a government-mandated shutdown period. Cambridge University is moving lectures online for the entire 2020-2021 academic year, making it the first British university to extend virtual teaching beyond the fall semester.
- Global and U.S. oil prices continued to climb Thursday, indicating a potential reversal of the prolonged downturn in prices that had rattled analysts and governments. Brent crude LCOc1 for July, the international oil benchmark, stood at $36.45 a barrel as of 5:25 a.m. Eastern time on Thursday. In April, the oil benchmark had dropped to a two-decade low, falling below $16 a barrel amid a global drop in demand. On Thursday, futures for the U.S. oil benchmark, West Texas Intermediate crude CLc1, also continued to climb, hitting $34.17 a barrel at 5:46 a.m.
- The Tokyo Olympic Games won’t be delayed a second time. If they can’t be held next summer because of the coronavirus, the Games will have to be canceled, International Olympic Committee President Thomas Bach told the BBC.
- As temperatures soared in Britain on Wednesday, thousands flocked to Southend beach in Essex and other beaches across the country to soak up the sun, raising concerns over the lack of social distancing and a possible second wave of the deadly coronavirus.
- Barbers offering free haircuts on the lawn of the Capitol building in Lansing, Mich., were slapped with $1,000 fines for violating the governor’s stay-at-home orders on Wednesday as they snipped protesters’ locks.
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