{"id":7301,"date":"2024-02-01T13:26:00","date_gmt":"2024-02-01T18:26:00","guid":{"rendered":"https:\/\/www.cablesandkits.com\/blog\/?p=7301"},"modified":"2025-09-02T13:39:37","modified_gmt":"2025-09-02T17:39:37","slug":"ck-daily-02-01-2024","status":"publish","type":"post","link":"https:\/\/www.cablesandkits.com\/blog\/ck-daily-02-01-2024\/","title":{"rendered":"CK Daily – 02.01.2024"},"content":{"rendered":"
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Happy Thursday! Embrace the joy of today and savor the sweet moments because it’s not just any Thursday\u2014it’s National Dark Chocolate Day! \ud83c\udf6b Indulge your taste buds in the rich, velvety goodness of dark chocolate.<\/p>\n\n\n\n

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In This Issue: Figuring out the Figure Outables | Cat6 RJ45 110 Type Keystone Jack | Understanding Ethernet Cable Gauge (AWG) | News to Start Your Day<\/h2>\n\n\n\n

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The CK Daily – Figuring out the Figure Outables<\/h2>\n\n\n\n

Howdy folks, Craig here. I\u2019ve previously written about my time away from CK and what brought me back into the day-to-day. At this point in the story (Sept 2023), we\u2019d been losing money for months due to revenue being significantly down (up to 50%) and we had no idea why. The revenue left in the middle of the night and didn\u2019t even leave a note!<\/p>\n\n\n\n

I called a meeting with 4 people on the revenue side of the business on Thursday, Sept 28th 2023. Product, Marketing, and E-comm people. At that meeting, I said I was stepping back in so we could all put our heads together to:<\/p>\n\n\n\n

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  1. Figure out what the heck happened<\/li>\n\n\n\n
  2. Fix it<\/li>\n\n\n\n
  3. Prevent it from happening again<\/li>\n<\/ol>\n\n\n\n

    Pretty simple right? Lol.

    But the truth is, it kinda is that simple.<\/p>\n\n\n\n

    I didn\u2019t say it was EASY, I said it was SIMPLE.<\/p>\n\n\n\n

    The truth is, business is like a factory or a machine that makes a product. Raw materials go in, things happen, and a finished product comes out. A business is a series of processes that, when executed well, will turn efforts into profits that keep the whole thing going, and hopefully growing, to the benefit of it\u2019s owners, staff, customers, and community.<\/p>\n\n\n\n

    Let\u2019s get into \u201chow the sausage is made\u201d in our business (or any e-commerce business for that matter).<\/p>\n\n\n\n

    In a business like ours, the process is broken down into 4 CRITICAL components:<\/p>\n\n\n\n